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The Week in Online Trends
In the days leading up to the Fourth of July weekend, we saw online conversations converge on major entertainment and sporting events. Topics that drove several trending items included the BET Awards,...
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The Week in Online Trends
Tragic news of police shootings dominated last week’s news cycle and, as expected, drove the top trending topics for the week. To find out more about the audiences driving these online conversations,...
View ArticleBuying Based On Social Trends: IPG Mediabrands Smooths Out Its Process With...
Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels. IPG Mediabrands, for instance, has...
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Catching New Demographics for the Pokémon Franchise
Already one of the biggest sensations of 2016, Pokémon GO is shattering all sorts of records by offering an augmented reality gaming experience that has crossed age and gender lines in its popularity....
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Analytics Firms Show How Pokémon Go Became a Phenomenon
Niantic Labs has us all abuzz with its Pokémon Go phenomenon. This mobile gaming augmented reality experience has crossed all age and gender lines and is reaching into the mass market, according to the...
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The Week in Online Trends
The past week saw an array of topics generating online buzz from Pokémon GO taking over the world to election news in anticipation of the political conventions later this month to more tragedy...
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The Week in Online Trends
Last week’s headlines were dominated by the events of the Republican National Convention with each day’s speeches sparking a flurry of online conversation. The week opened on a relatively light hearted...
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Uncovering the Impact of the Political Conventions
While the outcome still hangs in the balance, it’s already clear that this year’s presidential election is generating historic amount of online conversation including social media posts, likes, and...
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Taykey Talks Key Takeaways from This Year’s Political Conventions
With the advent of social media and global mobile connectivity, it’s never been easier or more efficient to assess how well a candidate for president emerged from his or her nominating convention....
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Insights from Olympics Opening Weekend
Despite disappointing ratings on Friday night for the Olympics opening ceremony, we saw a surge in conversation volume around the games that peaked on Saturday as a broad array of events kicked-off. In...
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The Olympics Outdoes the Super Bowl in Generating Social Media Buzz
People love watching the Olympic games, and they love talking about them, too. So much so that the online conversation volume for the Summer Olympics has already surpassed this year’s Super Bowl...
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Taykey Takes a Look at Key Olympics Trends Data
MMW was privy this week to the latest Olympics trends analysis from Taykey. So what are the key insights gleaned from Olympics opening weekend? Despite disappointing ratings on Friday night for the...
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Bring Home The Gold: The Impact of the 2016 Game
Despite ongoing challenges with TV ratings the Olympics generated a consistently high amount of conversation volume among US fans throughout the games. With the conclusion of the Olympics on Sunday...
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Dialing Up Online Insights for iPhone 7
News surrounding Apple’s 2016 product event dominated tech headlines last week. We dug into the data to better understand the impact of the event and related online conversations on the iPhone 7...
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70% of In-Store Purchases Will Be Driven By Online Research
End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social...
View ArticleTrending Now: Taykey on the Importance of Real-Time Audience & Trend Data
Taykey pioneered trend intelligence and advertising, empowering brands to leverage data on consumer conversations and sentiment to power their digital advertising campaigns. For those of us not already...
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Discovering the Opportunity in Fragmentation
It was a pleasure to be a part of the Brand Innovators Mega Trends Conference last week during Advertising Week New York. The event brought together marketing thought leaders and innovators...
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Top 5 Conversation Volume States for Each Vice Presidential Candidate
This past Tuesday marked the first and last Vice Presidential Debate of 2016. Two longtime politicians, Mike Pence and Tim Kaine, faced off in the hopes of convincing the American people to vote for...
View ArticleTop 5 Conversation Volume States for Each Vice Presidential Candidate
Takey’s blog post “Top 5 Conversation Volume States for Each Vice Presidential Candidate” was featured on Mobile Marketing Watch Read the full article By: Michael Essany | Author of Mobile...
View ArticleTheraflu Supports the Fight Against Sickness with Flu Forecasts
The Weather Company, IBM’s weather data and forecasting subsidiary, is collaborating with GlaxoSmithKline’s Theraflu to bring a cold and flu tracker into the palms of consumers’ hands. Taykey’s CEO...
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